What is a link in bio?

A link in bio is a single shareable URL, typically in the form of stellix.cc/yourname. When a visitor clicks it, they see a curated one-page directory — product listings, other social accounts, YouTube videos, contact methods, limited-time promotions — all grouped together.

Its spirit can be captured in one line: one link, many destinations.

It comes from platform limits:

Instagram bios only allow one URL — do you link to your Shopee store? Your YouTube? The product you're launching this week? You can only pick one.

TikTok also allows just one external link, and that's gated behind a follower threshold.

Other platforms have similar constraints: Threads is early and link management is minimal, Facebook Pages have restricted formats, X limits bio space.

This creates a very real problem: every time you post a product reveal, a new video, or open a limited-time offer, you ask followers to "click the link in bio" — but that link only points to one place. If you keep updating the bio, followers can't keep up. If you don't, you miss the conversion window.

A link in bio tool solves this "one link isn't enough" problem at the root. Consolidate every destination onto one page, and the URL in your bio never changes — your followers just see all your options in one place.

It depends on who you are and what you sell. Common blocks:

Product links — to Shopee, MOMO, Amazon, your own store, or any marketplace listing.

Social accounts — Instagram, TikTok, YouTube, LINE, Threads, X, Facebook.

Contact methods — support email, LINE Official Account, WhatsApp.

Content — blog posts, YouTube videos, podcast episodes, newsletters.

Interactive blocks — countdown timers (flash sales), fan polls (what should I launch next?), embedded video.

Digital business cards — let visitors save your contact info to their phone in one tap.

A good link in bio tool provides a block-based editor so you can assemble these like Lego — no design skills needed.

The user base is more diverse than you might think:

Creators, KOLs, and influencers — personal brand pages that tie together sponsorships, content, subscriptions, and socials.

Small businesses — not ready to run a full storefront, but want a professional product showcase.

Group buyers (community commerce hosts) — one of the best-fit personas: weekly product drops, multiple items to display side-by-side, plus countdown and polls.

Artists, illustrators, designers — portfolios + commission forms + merch.

Coaches, consultants, instructors — booking links + courses + about.

NGOs and nonprofits — donations, volunteer sign-ups, event registrations in one page.

In short: anyone who wants to turn social-media traffic into a concrete next action.

The typical flow:

1. Sign up on a link in bio platform (Stellix, for example) — free.

2. Pick your URL — choose a username, e.g. stellix.cc/yourname.

3. Pick a style — most tools offer themes and layouts; just pick the combo you like, no design skills needed.

4. Add content — product blocks, link blocks, social icons, videos, etc.

5. Publish — save and it's live immediately.

6. Paste the URL into your social bios — Instagram, TikTok, LINE profile fields.

7. Watch the analytics — which product got clicked? What hour is peak? Which block has the best CTR?

A good tool gets all this done in 3 to 5 minutes.

A few objective criteria to compare against — you can go through these one by one:

Free-plan generosity — the basics (add links, see simple analytics) should be free forever, not just a 7-day trial.

Transaction-fee model — some tools take a cut (3-5%) of each sale. For product commerce, 0% transaction fees is a criterion worth prioritising.

AI product-link parsing — can you paste a product URL and have the title and main image auto-extracted? Without this, every product costs 2 extra minutes of manual upload.

Visual design range — how many layouts? How many themes? Can you customise colour, font, radius? Is the mobile rendering actually good?

Analytics depth — basics are page views and click counts. Stronger tools break down CTR by block, visitor source, device, and peak hours.

Privacy policy — does the tool collect visitor (not your own) personal data? Privacy-conscious brands care about this.

Localisation — is the interface in your language? Does it support auto-parsing for regional e-commerce platforms? Does it integrate with regional messaging platforms (e.g. LINE)?

Pricing transparency — is pricing clear? Is tax handled? Do you get a proper invoice?

URL stability — the URL you print on QR codes, business cards, and event posters — will the format stay stable? Will the domain change?

Since you've read this far — Stellix is a link in bio platform designed specifically for product commerce and social marketing. Core value propositions:

0% transaction fees — no cut, no commission. Every sale dollar is yours.

AI product parsing — paste a product URL and the title and image come in automatically (supports Shopee, PChome, MOMO, 7-11 MyShip, FamiStore, Amazon, and others).

12 themes × 7 layouts — combine them into a visual identity without hiring a designer.

Interactive blocks — countdown timers, fan polls, video embeds, digital business cards.

Real-time analytics — views, clicks, CTR by block, broken down by hour and source.

No visitor data collection — your visitors' privacy is your visitors' privacy.

6-language interface — English, 繁體中文, 日本語, 한국어, Español, Português.

Free plan is permanently free; paid plans start at $4.99/month (20% off on annual); 7-day free trial; tax and invoicing handled by Polar.sh as Merchant of Record.